JV for government proposals
Overview
Sevardent is a joint venture between Seventh Sense Consulting and Ardent aimed at winning government contracts for small business classifications.
Since 2020 I have been working on branding, marketing collateral, and UI web design and development. This task involves working with decision makers and marketing teams in both companies to create a coherent, accurate, attractive JV that can win small business contracts.
| Role | Mission | Timeline |
| Create brand and assets, marketing collateral, end-to-end UI design and front end web development working with teams in both companies | Accurately brand and showcase Sevardent's capabilities as an attractive JV that can win and deliver on contracts | Aug 2020 - Apr 2022 |
New brand, website, and collateral
 |
 |
 |
 |
Existing issues
Sevardent is a new JV conceptualized in August of 2020. This JV would need everything from a brand, logo, website, and marketing collateral to showcase its capabilities and win contracts.
Solution
I worked alongside teams and decision makers from both companies to create a cohesive brand and showcase the strengths of the combined JV. The logo contains elements of both brands, the marketing collateral is a comprehensive collection of combined capabilities and awards. I was able to design and launched the website in a short time frame to meet certain deadlines for contract acquisition. Today, Sevardent JV is still winning contracts and delivering on mission.